Thursday, 11 December 2014

Evaluation: Q3. What have you learned from your audience feedback?

I am very pleased with both the positive and negative feedback that I have received from the audience throughout the production of my product.

The positive feedback I got was from many of my peers, complementing the range of simple creativity and complex effects which I had used to create the digipak, poster and music video. One of my peers, Oliver Marks, gave me feedback on my video saying, "I liked how the cuts were in time with the beat of the song and not just randomly placed." And "I like how the poster and digipak are so simple yet effective, it makes me want to listen to the album and maybe purchase it." Oliver also left a comment on my final video to say what he liked. (The video doesn't show up as the school network does not allow YouTube.)


Although I had much praise, there was also a fair share of constructive criticism and negative feedback during the production of my product. Such as when I had finished the 1st rough cut of the video, I asked the audience how I could improve and they said that more work would need to be done to it to make it seem like a real life product. Also, I had feedback on my poster, mainly because there was such little content, maybe too simple to look professional, so I went back to the drawing board   and added more content in so that my poster would look authentic and like something the music industry would release. There was the same outcome with my digipak, constructive criticism telling me that more needed to be done. as I went over my work, I decided that, to improve, I would have to take the simple idea and add some more complex things into it, using more of the conventions of rap albums and not just Kanye's albums.


The positive and negative feedback helped me improve my product, but it also will help me prepare for a different approach if I was to make another music video.